Professional Projects
Here you will find professional projects I have engaged in while working at Storycraft Lab. This work involves the redesign of elements on our client dashboard, including customized questionnaires based on audience research, improvements in accessibility, and focus group data in collaboration with clients. All projects were completed within the timeframe of November 2024 to the present. I will showcase original versions, as well as my prototypes. Figma was used for all designs.
*Aspects of some projects are not displayed due to a confidentiality agreement.
Focus Groups
Co-creative, collaborative sessions with key stakeholders. They would provide feedback on copy, graphics, layout, and brand alignment. This was an iterative process over the course of 2 months, we hosted 2-3 focus groups prior to the events.
Client Dashboard Re-design
The images below showcase re-designs I did in order to revamp our client dashboard, allowing for our brand to shine through and to improve accessibility
Original
Re-design
Option 1
Option 2
Example of Event Experience Customization Process
Wireframes
Final Product
